Now is a fantastic time to sell your home in Newburyport. Many of those seeking homes for sale in Newburyport want to move before the summer winds down and the school year starts. There are also plenty of people who are still working remotely, at least part-time, and hope to settle in a suburb and commute to their office. With Boston being less than an hour away, Newburyport is the ideal place for commuters to buy homes. If you’ve decided that now is the time to sell, you need to create a marketing strategy that will target your ideal buyers. Newburyport is currently experiencing a sellers market, meaning sellers have the advantage. As a seller, this puts you in a great position to get top dollar for your property — especially if you market correctly. Here are some tips.
Understand your ideal buyer
Before you can design a strategic marketing plan, you have to understand who is most likely to be interested in your Newburyport real estate. The median price of homes for sale in Newburyport is $740,000. If your home is at this general price point, you probably will be able to attract the broadest range of potential buyers. However, if your home is in the $1 million-plus price range, you need to target luxury buyers. Identifying your target market will help you create social media ad campaign audiences and determine which other marketing techniques are most likely to appeal to your demographic.
Get professional photos and videos taken
No matter what your marketing plan involves, you’ll need professional images of your home along with videos to create an appealing listing. These can then be used to develop Instagram and Facebook ad campaigns, design a video tour that will appeal to out-of-town buyers and those who would rather view homes from the comfort of their living rooms, and enhance your marketing landing page. Not sure who to use for your real estate photos and video? Talk with your Newburyport real estate agent. They will have connections to pros who they’ve used in the past and recommend.
Create a landing page
A landing page is a standalone web page that is prepared exclusively to market your property. In most cases, your landing page will be a part of your Newburyport real estate agent’s website. However, it will have its own link so that those who are interested in it can go directly to the page without having to navigate through other properties on the larger real estate website. A compelling landing page is full of vibrant imagery, has plenty of information on your home, and will have a clear call to action, such as “book a showing today.”
Market on social media
More and more people looking at homes for sale in Newburyport turn to social media to discover properties they might be interested in. If you’re not marketing your property on Facebook or Instagram, you could be missing out on a huge number of leads. Social media ad campaigns can be targeted to a small niche based on income, location, interests, and other specifications, which makes them an incredibly valuable part of your overall marketing strategy. You also have access to reports on how your ads are performing so you can tweak ads that aren’t hitting the mark and repeat the ones that are.
Create a Google Ads campaign
Those who are planning to buy will often Google terms like “homes for sale in Newburyport” or “luxury homes in Newburyport” to find what they’re looking for. To ensure your landing page comes up near the top of the search results, you can run a Google Ads campaign to target these keywords. Keep in mind that Google ads can get pricey if you choose common keywords and if there is a lot of competition for these words, as you will pay for each click on your ad.
Consider retargeting
Have you ever visited a website and then found that ads for that website follow you around no matter where you go online? These are retargeting ads, and they are highly effective. If a prospective buyer visits your landing page and you have a retargeting campaign, they will continue to see ads for your home when they visit other sites. This keeps your house top of mind and continually reminds them to book a showing.
Work with a Newburyport real estate agent
Creating effective marketing campaigns for homes for sale in Newburyport is time-consuming and requires knowledge and expertise. Unless you are in the marketing industry, it’s likely you will need help developing strategies to sell your home. That’s where your Newburyport real estate agent comes in. A professional agent will either have an in-house marketing team that can prepare the perfect plan for you, or they will partner with an agency that specializes in real estate marketing. When choosing an agent, make sure you ask them what type of marketing they typically do for their clients and what you can expect when you list with them. If they do not have a robust plan that includes the items in this article, you may want to find a different agent.
In addition to traditional marketing, a skilled agent will also be able to market your home to their connections with potential buyers and other professionals in the real estate industry, such as stagers, loan officers, and fellow Newburyport real estate agents. Some agents are able to sell homes with minimal ad expenditures because they already have the ideal buyer in their list of connections.
Ready to take advantage of the ideal conditions and sell your Newburyport home? Reach out to an experienced Newburyport real estate agent like Alissa Christie for expert assistance.